The Row Size Numbers Explained: Margaux 10, 12, 15 and Beyond
Adjectives are how most luxury houses name their sizes. A Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo: not one of them commits to anything you can measure. The Row does something discreetly different across a large part of its line, and once you spot it the whole catalogue becomes easier to read. Whatever number turns up in a model name is the bag’s width in inches. Margaux 10 comes in at ten inches across. Margaux 12 is twelve inches. That one fact does more practical work than any amount of styling copy, and it runs through this explainer end to end.
This convention extends past the flagship. The full list runs Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the giveaway: nobody writes 15.75 unless the figure is intended literally. What follows is how far the rule extends, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule in plain terms
Read the number in the name, add the word inches, and that is the bag’s width. That is the entire system, and it is applied consistently enough across the numbered families to be treated as a rule rather than a accident. It is refreshingly honest labelling, since it closes the gap between what a size sounds like and what it measures. A Small the row shoulder bag at one house can be bigger than a Medium at another, yet ten inches is ten inches anywhere. If you are comparing The Row bags with something you already own, the comparison becomes arithmetic rather than guesswork. It also explains how the brand can run four sizes of a single silhouette without creating confusion.
| Bag | Size number read as width | Published dimensions (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Width from the name; measurements not listed |
| Margaux Shoulder 12 | 12 in as named | 14.75 x 9 x 5 in, the exception to the rule |
| Margaux 17 | 17 in | Given approximately as 17 x 12 x 9 in |
| India 10.00 | 10 in | Not officially published |
| India 12.00 | 12 in | No official figures published |
| India 15.75 | 15.75 in | Not listed officially |
| Agnes 12 | 12 in | Only the width, taken from the name |
| Agnes 15 | 15 in | Width by name only |
| Marlo 12 | 12 in | Only the width, taken from the name |
| Marlo 14 | 14 in | Width by name only |
| Sofia 8.75 | 8.75 in | Archive model; not listed officially |
| Sofia 10 | 10 in | Archive model; not listed officially |
What the number does not tell you
One dimension of three is width, and the remaining two will not scale with it in any predictable way. Consider the two Soft Margaux sizes that have official figures behind them, since the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth stays identical at 7.5 inches, so the bigger bag is no proportional enlargement of the smaller one. What actually changes is the height, up by two inches, and the width, up by the same. What that means in use is that a size up brings a taller opening and more length rather than extra depth. Anyone expecting the 12 to swallow twice as much as the 10 will find the difference narrower than the numbers imply.
Handle drop holds steady too, at five inches on both Soft Margaux sizes, one more detail the model number keeps to itself. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder one, and both sizes ship with a removable shoulder strap to make up the difference. The interior fittings also differ, since the 10 has a single card slot while the 12 adds a second plus a zip pocket. Day to day, details like those decide more than an inch of width. Use the number to place the bag on a scale, then read the specification to learn what it does.
Where the rule bends: the Margaux Shoulder 12
One model in the current line bends the pattern, and that is worth stating clearly rather than quietly. The Margaux Shoulder 12 carries a twelve in its name, but the brand gives its dimensions as 14.75 x 9 x 5 in. Name width and specification width do not match here, so on this model the number functions as a family size rather than a literal external measurement. It squares with the silhouette itself, a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a straightforward scaling of the tote. The lesson generalises: treat the number as a starting point, then confirm against published dimensions before you commit. Where a listing gives no dimensions at all, treat the number as a pointer rather than a measurement.
What each width actually holds
Most guides skip the step that counts, which is translating inches into daily use. Anything under ten inches wide is a phone, cardholder, keys and lipstick kit, the domain of the Sofia 8.75 and the small clutches. Ten inches is the classic small day bag, room enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. At twelve inches a bag begins taking a paperback, a small notebook, a folded scarf and a full-size wallet all at once. A working width is fourteen to fifteen inches, the point at which documents and a tablet no longer have to be forced. Seventeen inches, as on the Margaux 17, is a weekend and travel size rather than an everyday one.
- 8.75 to 10 in: evenings, errands and anything where the bag should disappear.
- 12 in: the line’s most versatile width and the one most buyers settle on.
- 14 to 15 in: work, travel to work and days when other people’s things travel with you.
- 17 in: travel and staying over, where soft structure is a feature and not a compromise.
Price follows width, though material moves faster
Size and price move together, though not as briskly as you might expect. Take observed 2026 market prices: the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs around $700. Marlo 12 has been observed at $3,600 and $4,900 depending on the version, with Marlo 14 at $5,300, a far bigger step for the same two inches. Material moves in bigger leaps than size does, since India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. With Agnes 12 at $4,400, the leather Agnes 15 is only $600 more for three additional inches. Where spend is being optimised, material is the weightier financial decision and width the bigger practical one.
The bags with no number
Plenty of the line falls outside the system, and confusion sets in when the two conventions get mixed. The Park Tote family deals in words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. The 90’s Bag, the Half Moon and the Bourse Clutch are small bags named without any size marker at all. With those, dimensions are all you have: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, and the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best read as approximate. Archive models follow no rule either, and the Camden measures roughly 9 x 12.5 x 5.25 in despite carrying no number. The N/S and E/W prefixes are shorthand for orientation, usually read as north-south for taller shapes and east-west for wider ones.
Making the decision from the inches
What makes a literal sizing system useful is that you can test it before buying. Take a bag you already own and like, measure it, and set its width against the number in the model name you are considering. Do the same with the widest thing you routinely carry, be it a laptop, a folder or a water bottle, and add an inch of tolerance for soft sides. Keep in mind that most of these are unstructured shapes, which is why a bag looks smaller empty and fuller in use than any flat measurement implies. When you are between sizes on a soft silhouette, the smaller one tends to look better and the larger one tends to perform better. That trade-off, rather than the number itself, is the actual choice in front of you when you buy row handbags in a numbered family.
